Throughout the decades the Chamarita has grown to include Festival Queens from Tracy, Newark and Santa Clara participating in the celebration at Half Moon Bay. But the Chamartia remains a small town festival sporting a carnival atmosphere with a Ferris Wheel and carousel.
Originally, Pescadero and Half Moon Bay jointly celebrated the Chamarita, but in 1900, apparently after a series of squabbles, ties between the sister-communities were severed. Since then–with only one interruption during WWII when soldiers occupied the I.D.E.S. building on Main Street, Pescadero has sponsored its own Chamarita.
Although the Chamarita has been celebrated on the Coastside for more than 100 years, many people remain unaware of the colorful pageant.